ABOUT BRETT

I’ve spent my life proving that structure, discipline, and systems beat everything.

I grew up in Salt Lake City, and it didn’t take long to notice something. Most people wasted effort. They drifted. They guessed. Even as a kid, that drove me crazy.

The first system I ever built was for cleaning my room.

I’d pile everything in the center.
Sort with purpose.
Put it all away in order.

Simple. Effective. My first taste of control.

After high school, I joined the Marine Corps. That’s where the discipline I lived by finally met its perfect environment.

The Marines fine-tuned the rest.
Precision. Standards. Accountability.
Lead from the front or move aside.
Chaos gets punished. Discipline pays every time.

When I transitioned out of the Corps, I ran a karate studio. Teaching people confirmed what I already knew.

People don’t fail from lack of ability. They fail from lack of structure.

Give them a system and they grow. Every time.

I entered real estate in 1999.

No experience. No reputation. Just determination.

And right away, everyone told me the same thing new agents still hear today.
“It’ll take six months to a year before you close your first deal.”

I didn’t buy it then. I don’t buy it now.

I closed my first transaction in thirty days not because I had a polished system, but because I refused to accept the myth. I showed up every day, learned fast, and kept moving while everyone else was still waiting for permission.

Real estate became the next proving ground.

I didn’t chase sales. I built systems that made success repeatable.

As a solo agent, I was closing more than sixty homes a year because I ran my business with intention, not emotion.

After four years, I opened my own independent real estate firm.
I grew it to more than one hundred agents, and it became the top independent brokerage in my market.

I leaned into new technology before anyone else cared. I built one of the first paperless real estate offices in the area. Common today. A clear differentiator then.

And when the Great Recession hit and most agents collapsed under the pressure, I scaled instead of retreating.

I built a foreclosure sales operation that expanded into twenty-six states.
Not because the market was good.
Because the systems were.

That momentum carried me into leadership.

Today, I lead professional development for a major real estate brand with more than 100,000 professionals. My mission is simple.
Turn reactive people into strategic operators.
Move them from busy to effective.
From chaos to control.

The system I teach cuts out the noise.
No cold calls.
No door knocks.
No gambling on bought leads.
Just structure, technology, and execution.

You either build a business by design or you become the cautionary tale.

And I live what I teach.

Through Semper Ruck, I’m up before dawn with a loaded ruck on my back. Not for fitness. For readiness.

Semper Ruck wasn’t a program I found. It was a system I built because I needed it.

When I was approaching my 50th birthday, I realized I’d drifted far from the man I used to be.

Out of shape. Tired. Back, knees, and hips aching.

I didn’t like the direction and I wasn’t going to accept it.

I decided to rebuild myself the same way I’ve built everything else in my life. With structure. With discipline. With a system.

That’s where Semper Ruck was born.

A Marine-inspired, no-excuses, purpose-driven version of rucking. Civilians call it walking with weight. I call it a return to who you used to be.

Semper Ruck helped me get back my strength, my stamina, and my edge. It’s not a workout.
It’s a standard.

A way to stay sharp, stay ready, and stay accountable to yourself.

You don’t get ready. You stay ready.

There’s one thread through every chapter of my life.
Success isn’t accidental. It’s engineered.

Standards. Structure. Daily execution. That’s the formula. Not hype. Not luck. Not motivation that fades by Tuesday.

You can have results or excuses. You don’t get both.

Stick around long enough and you’ll learn the truth that’s carried me through every arena.
Systems win. Excuses don’t.